The World’s Smooovest Vodka

After years of dominating hard seltzer, White Claw launched a vodka so smooth that they coined a whole new way to describe it—the World’s Smooovest Vodka. As luck would have it, it caught the eye of the world’s smooovest man, aka JB Smoove from Curb Your Enthusiasm, who joked on Instagram about being the new spokesman. The cheeky post led to the development of a new campaign overnight with him as the frontman for White Claw Vodka. Even more lucky, he loved it and we made it happen. Across national broadcast, OOH, radio, social, and more, JB was everywhere, declaring the clever truth that JB Smoove only drinks the World’s Smooovest Vodka. All starting from a simple social post.